Blue Economy

Blue Economy, 100 sustainable innovations by Gunter Pauli of ZERI
Blue Economy, 100 sustainable innovations by Gunter Pauli of ZERI

“The Blue Economy 10 Years, 100 Innovations, 100 Million Jobs
The Blue Economy began as a project to find 100 of the best nature-inspired technologies that could affect the economies of the world, while sustainably providing basic human needs – potable water, food, jobs, and habitable shelter. Starting with 2,231 peer review articles Dr. Pauli and his team found 340 innovations that could be bundled into systems that function the way ecosystems do. These were then additionally reviewed by a group of corporate strategists, expert financiers, and public policy makers. Further meetings with entrepreneurs, financial analysts, business reporters, and corporate strategy academics reduced the list to one hundred. These are listed in an appendix of The Blue Economy.

Many of the innovations inspired by nature are so interesting by themselves it is easy to forget that the key to the book is their integration with real world economies as ways to provide sustainable benefits to the commons. The Blue Economy is presented in 14 chapters, each of which investigates an aspect of the world’s economies and offers a series of innovations capable of making aspects of those economies sustainable.”

Source: The Blue Economy
Short summaries of Blue Economy ideas
Examples include: building with bamboo, color without pigment, metals without mining, wind energy without new pylons, an electric car that works, charcoal to preserve wood, biogas, trees in the desert, solar water heater with 25 year warranty and many more.


2 thoughts on “Blue Economy”

  1. “The Blue Economy- European Edition” by Gunter Pauli is now available on

    The Blue Economy takes readers beyond the obious and aims to wake up the entrepreneur in all of us. The innovations it explores are founded in solid science and demonstrated by multiple platforms. Committed grass roots entrepreneurs worldwide can realize triple cash flow using open-source innovations that create competitive business models. This book will encourage thousands and perhaps millions of us to apply a Blue Economy busines model that will shift us from scarcity to abundance.


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