At the recent Natural Building Colloquium in New Mexico, besides all of the workshops and presentations already mentioned in earlier blog posts, there were a number of fairly spontaneous breakout groups or conversations. I participated in a couple these; one was about the future of book publishing, but the most interesting one was looking at how we can bring natural building more into mainstream acceptance. This turned out to be a three day ongoing brainstorm with up to a dozen people at each session.
Janell Kapoor of Kleiwerks International proposed this discussion and it attracted many of the seasoned movers and shakers of the natural building movement. Joe Kennedy became the scribe, keeping 9 pages of notes of comments as they emerged.
Janell suggested doing a SWOT analysis, or looking at strengths, weaknesses, opportunities and threats to accomplishing the goal of advancing natural building to become more commonly accepted practice. Rather than outline all of the collected suggestions, I will give you my opinion about these aspects.





